Originally featured on the Fiverr Community pages 4th August 2025: https://community.fiverr.com/home/clubs/united-kingdom-ibs/blogs/millionaire-success-stories-meet-jamie-hoyles-2025-08-04?
We’re kicking off our Millionaire Series with Jamie Hoyles — SEO expert who made his fortune on Fiverr.
I’ve always been tech-minded and can trace the first website I created back to 1999 for the family business. Over the years, I continued creating sites for family and friends, and eventually started taking on projects commercially through word of mouth. As SEO evolved, my focus was mainly on on-page optimisation — making sure a site was set up correctly from the start. That included getting the content right, tuning technical aspects like meta tags, and improving the overall structure and usability.
I started my freelancing journey on Fiverr in 2018. I signed up to buy off-page SEO services for a relative’s business, and quickly realised this was something I could do myself. I looked around and noticed most of the sellers on the platform were South Asia based with a distinct lack of UK freelancers. I made a conscious effort to put a huge UK slant on my profile and gigs. The thinking being a lot of UK businesses would prefer to work with someone who perhaps understood the market and their business better. At the time, it started as a side hustle alongside my full-time job as an office manager at a web hosting company. I would come home and work on Fiverr orders in the evenings. I’ve always tracked my stats closely — in my first month I had just two orders, four the next month, and by September I hit Level One status which brought in more orders, completing 15 and bringing in $350. From there, things started to snowball. In 2019 I earned Level Two status early in the year and was soon regularly completing 40–50 orders a month.
The pandemic in 2020 was a turning point. As the world locked down, demand exploded and I tripled my revenue. I reached the point where I was earning in just a few evening hours what I previously made all day at my 9–5. By 2021, I was balancing full-time employment with four to five hours of freelance work every night. That same year, I joined the Seller Plus program and started working with my Seller Success Manager, Dana Oz, who made a huge impact. She helped me refine the small but critical elements of my gigs — things I’d grown used to and never questioned. With her guidance, I streamlined my gig images, my descriptions and switched from being a person to a brand. In March 2022, I achieved Top Rated Seller status and my revenue doubled the following month. Two weeks later, I handed in my notice and went full-time on Fiverr. I haven’t looked back.
Last year, I turned over more than a quarter of a million pounds after Fiverr’s commission. My partner now works with me full time, and I also have a virtual assistant helping a few hours each day. What started as a single directory submission gig has grown into a portfolio of 13 services, mainly centred around link building and local SEO for UK businesses.
Recently, I’ve come full circle and added an on-page SEO gig — now geared towards the shift in search behaviour and the impact of AI. While AI-driven search hasn’t yet disrupted local service-based businesses on a large scale, I believe it won’t be long.
Earlier this year, I became a Fiverr millionaire — surpassing $1,000,000 in revenue on the platform. The journey hasn’t been without challenges, including health battles and shifting search trends, but I wouldn’t change it. Fiverr — and especially Dana — have transformed my life and my family’s future.